Jönköping – a city that keeps surprising

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Hello there!

My name is Maja and I am a trainee within HR. Working as an HR-trainee at Husqvarna is truly an experience. I finished my second assignment in our finance team in September and I just moved to the US for 6 months – do I have to say I’m excited?? 🙂
The trainee program and the tasks have been a true experience so far. Coming to the finance department with an HR background was challenging to say the least. But with the challenge came a lot of learnings. If I’d guess about my future I wouldn’t be surprised if this was the most important rotation in my trainee program.

One thing that cannot be overstated is the value of the network you get as a trainee. First of all you get the opportunity to work in multiple divisions in multiple countries. In addition to that you have your trainee group which consists of people from all over the world and who are spread out over all different divisions and countries within the company. After the trainee program you are most likely one of very few people who can honestly say that you know what’s really going on in the company 😉

So the question your probably still asking yourself… How is it to live and work in Huskvarna, a tiny village outside of Jönköping?
When I first moved to Jönköping I was blown away of how beautiful the city is. It’s literally on the beach of Vättern. I moved here from Gothenburg and I had never been to the area before. If you come from a bigger city, I can totally understand that you might be a bit hesitant to moving to a smaller city…But let me just say, – you won’t regret it. Jönköping is a really nice city, with a broad selection of bars, restaurants and cafés. It’s also very close to the nature (the views of Vättern is breathtaking) and has many sites to explore in the nearby area.

So to sum up. The absolute best thing of the trainee program is all the amazing people you will meet. Husqvarna is a very international company so prepare yourself to meet new friends from all over the world. There is always something going on, after works, events and other activities to join every weekend.

All the best,

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Continuing a Long Legacy of Industry Leadership

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My name is Joe Beck, and I’m one of the two American Global Trainees currently living in the great city of Charlotte, North Carolina, USA. I’m working as a Trainee for Commercial Lawn and Garden Sales in the Husqvarna division. This segment deals with all of Husqvarna’s commercial end users who rely on our products every day to get the job done on time while maximizing their output and profit.


Husqvarna’s Global Trainee Program is truly a once-in-a-lifetime opportunity. To date, this position has taken me to Europe twice, all across the Eastern US, to industry-wide expositions, and to corporate top management conferences. I’ve met Husqvarna employees from Executive Vice Presidents to factory workers; from service representatives to the company CEO. I’ve recently celebrated my 1-year work anniversary, and I’m incredibly proud to say that I work for a company as open, dynamic, and exciting as Husqvarna Group. I’m incredibly grateful for this opportunity, and I’m excited to see what challenges lie ahead for us Trainees in the months ahead.


As I rotate through each department in my program roadmap, my duties vary vastly from one role to the next. Each day is a new day, and every project I work on demands the utmost skill and attention. It is a truly challenging and stimulating work environment. To date, I’ve ridden with salesmen across the country, trained brand ambassadors, facilitated industry-wide trade shows for Husqvarna, and designed and executed several marketing strategies and advertisement campaigns. I’ve also worked on a variety of fascinating projects, including robotics marketing, data management, sales analytics, and product management.


As multi-faceted as this program is, its also important to realize the strong role that each of us trainees play in the future of Husqvarna Group. Our company is over 325 years old, and has a renowned passion for innovation and constantly looking ahead for the next big trend. Its up to us, as future leaders in this incredible company, to carry on this legacy. Although the challenge may be great, and the marketplace may become even more dynamic with the passing years, I have no doubts that with the guidance of our teammates, that legacy will remain strong for years to come.


All the best,


Joe Beck

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Ready when you are!

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Ciao Ragazzi, my name is Giuseppe and I graduated within International Logistics and Supply Management in Sweden (MSc, in Jönköping). After finishing my studies I started my exciting journey as a Global Trainee for the Husqvarna Group.

Since then I got to know amazing people while working within international project groups and along different departments. Allow me to quickly recap the last 10 months:

I started my international rotation in Ulm (Germany), where I was working for the Logistics department. While working in Ulm I was responsible to reduce the logistics costs by improving the stock levels and establishing a new delivery concept together with a card board supplier. In addition to that, I also got the opportunity to undertake a pre-study for an automated warehouse solution for our spare parts logistics warehouse in Laichingen. Both tasks were characterized by the fact that I could not really apply theories and knowledge I acquired throughout my studies. Thus, it made the tasks extremely interesting since I had to think outside the box and move out of my comfort zone.

Meanwhile, I have already past 4 months of my second rotation. I am now based in Aycliffe, UK, where I am working within Supply Chain Management and Sales. My learning curve throughout the last couple of months was amazing. I got assigned with the role as a Project Manager and I am currently setting up a new customer, thereby coordinating logistical, sales, financial & IT related topics. I actually never expected to get a similar amount of responsibility assigned, before I started this program. Hence, I am really happy that I got this chance to prove myself in an competitive global environment.

Aside from the work, one of the best things about being a Global Trainee for Husqvarna Group, is the opportunity to meet new people from different cultures. I have made many new friends in the past couple of months, and have also had the pleasure of exploring the variety of nature that the cities of the UK have to offer.

Can’t wait to tell you more about my stay in Sweden as well as our next training modules in the USA and China.

In diesem Sinne, see you soon & arrivederci!

Giuseppe Anello

Global Trainee Logistics & Operations

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Travelling the customer journey

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Have you ever perceived how you make decisions every day? We all constantly record and evaluate information, both consciously and unconsciously, and try to figure out the best choice for reaching short- and longtime goals. This applies to your leisure time activities, your choice of food, what tasks you concentrate on in work, and also what you buy. What has this to do with my work as a global marketing trainee in one of the biggest forest- and garden companies in the world? Let me take you on my customer journey.

David Vogl,
here on a non-customer related journey


The customer journey

For us as a manufacturer, it is crucial that we can reach the customer during their decision process. Very often, it’s not only about the product itself, but a lot of times you have many more factors like brand reputation, emotion or former experience with a brand as a decision criteria.

A good model for describing the basic relationship steps between a customer and a brand is the conversion funnel, that the following graph illustrates.

It begins with the overall awareness of a brand. Does the customer even recognize a brand? The next steps show, if a customer knows more than the name of a brand (Familiarity), if they would consider it for purchase (Consideration), and finally if they would prefer the brand over another when choosing a product for a need. Of course, from the top you lose potential customers since not everybody that is aware of the brand will finally purchase the product of this brand.

You can imagine, that you perform better if you lose as few potential customers as possible during the journey.

Building the basics

Of course, given the market you cannot focus on all steps equally. My first assignment is a good example of awareness building.

During this rotation, I was working amongst other projects on the market introduction of our brand in the UK from a global brand management perspective. Pretty few people know GARDENA on the rainy island. Hence, I learned a lot about building a customer base.

What makes us stick out compared to other customers? Which channels have the biggest impact? What is the best time for penetrating the market? How can we provide assets with the deducted messages from market research?

A lot of question marks, and a lot of step by step actions characterized this important part of my first half year.

Improving a growing market

Currently, in my second assignment I am working in Sweden. Here, the brand is already much more established, but still a lot of potential for growing. Once you have a certain level of awareness, it makes sense to more concentrate on activities further down the funnel. What can you do for a person considering or preferring your brand and product over others?

For this purpose, I am working on optimizing our point of sales performance. At the point of sales, the customer actively decides between the brands he considers for his actual purchase, so it is crucial to perform well there. Therefore, I define main stores and improve activities for a high impact in actual sales. This applies for physical stores as well as online.

Daily work

Of course, I am not only working on strategic topics. There are also a lot of hands-on tasks that help understand the different facets and needs in the departments. Below, I am depicted with my Swedish colleagues at our Husqvarna Group annual shareholder meeting, where I prepared the GARDENA division’s participation.


 More to learn

What I also enjoy a lot is, that I can develop more besides work tasks. I get room for developing other skills like lean management techniques or project management.

For my daily work, the most important take away from those trainings is the concept of continuous improvement. The idea is to constantly question and improve current situations, and to standardize them for establishing better habits. In my opinion, this applies for a lot of work- and non-work related situations in life.

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Competing for an Old Bowling Pin

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Two weeks ago, I had a really awesome experience when I participated in the Group Operations (GO) Annual Meeting. This was the first time I met the entire GO team, because it consists of people who are quite geographically dispersed during their day-to-day work.

Besides listening to a lot of good presentations, it was also super interesting to participate in small workshops that focused on areas in which GO can continue to support the divisions and the overall Group. During the afternoon and evening, we had a really fun team building event with a number of competitions, and needless to say, my great team won the whole thing. The picture is of me celebrating with the “vintage” (read: old and battered) bowling pin trophy .


Me and the awesome trophy

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After Sales – a bit more than selling spare parts and accessories.

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Hi, I am Steffen and after finishing my MSc in International Management I am now one of the Global Trainees at the Husqvarna group working for the Global After Sales department in Huskvarna.

I am partly responsible to develop, structure and govern material, that helps both our dealers and local sales departments to improve service business. That includes basically everything, for example workshop concepts and processes, service marketing, customer and spare parts management as well as sales and technical skills.

Besides the development of content, I also got the chance to promote our concepts in several global meetings, where I presented our project to Sales and After Sales Managers from different areas all over the world.

Soon I will be located in Germany to support the implementation of our project, which comprises service business analyses of pilot dealers as well as setting up and holding training seminars.

Looking forward to that, I will keep the memories of great weekends and road trips with colleagues, whom I can now call friends. Not least I will miss fishing in the great area of Småland – there is nothing more relaxing than catching your own dinner in a quiet forest after work.

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Make every day Count!

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Whenever we thought about a trainee program the first definition on our minds could be “development and challenge”.

I can say that after almost 6 months as a Global Trainee in such an international organization those 2 Worlds are just the beginning to start describing the full experience this has represented for me.

Every day I feel like taking advantage of new learning possibilities I may face during meetings, projects, ideas, or small talks I may have with my colleagues, I feel this 2 years are running so fast and we need to appreciate and take every challenge as an opportunity to be better tomorrow.

Yesterday I was starting my first rotation, meeting all the trainees in the different functions and taking our introduction module together. Today they are already excellent friends, we have shared a lot of fun activities and I am closing this first part to begin the second assignment with the same or even more enthusiasm as the first one.

Only thing left to say is “Enjoy every day of this experience, because soon we will be looking behind us and see how much we have grown from it”.



1st. training module – Sweden

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Exciting times ahead!

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The year of 2016 was the year when I graduated as Master of Science in Industrial Engineering, it was also the year when I was hired as a global trainee at Husqvarna Group. I started my two year program the fall of 2016. So far it have been an exciting time, with a lot of new impressions, which I will tell you about in this short blog post.

Each global trainee has its own focus area, with a specified development plan guiding four assignment rotations for the coming two years. Me, as global trainee within manufacturing started my first assignment at Manufacturing Engineering at the Husqvarna site in Huskvarna.

My first two weeks at Husqvarna started with an introduction to the manufacturing site, which is a very interesting one; as it contains the whole value chain. The process starts with a piece of metal and ends with a final product ready to be delivered to a dealer. During these two weeks; me and a fellow trainee got to spend time understanding the everyday work of the different functions within manufacturing. Most interesting was the days we got to assembly products on the assembly line, it gave me understanding of the product and the challenging work for my colleagues.

Me during product testing at the first training module.

The first assignment was kicked off with a training module and introduction to the Husqvarna division with start in and end at Husqvarna Headquarters in Stockholm. During this training module I got to meet all the other global trainees for the first time, and we had a great time as we learned about the products and the business of Husqvarna.

Huskvarna site is currently going through an industrial revolution where we are moving towards industry 4.0. As my first assignment I got to participate in this exciting journey as project manager of a pre-study. The pre-study included movement from manual assembly towards a semi-automated assembly for one of our fast growing product categories. The finalization of the pre-study meant a presentation for the management team, and now the project is moving towards the next step.

I will soon change assignment and thereby perspective. I will move to the product department for the product category which I worked with within manufacturing. It will be interesting to experience both the delivery and receiving end of the development process, and I’m certain that I have an exciting time ahead of me.

Best regards;

Olof Gustafsson

Global trainee Manufacturing, Husqvarna Division

Husqvarna Group

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What you measure

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Andriy Shyhska

Andriy Shyshka

Three months ago I reached the final point of my program. Still a global trainee, I get to spend my last rotation gradually assuming responsibilities of my target position of data scientist at Big Data squad of DSS. In addition, as a side project that lately managed to consume most of my time, I joined a team that works with organizing one of the most important internal conferences we have in the group – an area just as natural to Lisa Barrehag as it was out of my comfort zone. I think that was exactly what People & Organization had in mind when sending me on this quest.

Nonetheless, conferences aside, my main responsibility at the moment is the analysis of IoT data that we gather from our connected products and digital services: Gardena Smart System, Husqvarna Fleet Services and Automower Connect. I believe that each of these solutions constitute a compelling offer to our customers, unmatched by anything our competitors have in stock. I also share the vision with my colleagues that there is even greater value to be unlocked from our ability to measure exactly how our products are being used and how they are performing in the field. If we ask the right questions, this data can help us make better design decisions when developing new products, we can be much better in anticipating customer demand and act proactively addressing our clients’ needs  before they get a chance to articulate them.


Our connected products and digital services: Gardena Smart System, Husqvarna Fleet Services and Automower Connect.

I would like to say that we are the first to realize the potential, but that would simply not be true. Look in your pocket and you will find the most recent example of how data analysis done right can accelerate the progress. Yes, I mean your smartphone. The statistics about each action that you take, each button press, each application crash or unused feature is being collected by the manufacturer (unless you happen to be German and simply don’t share your data). This is why just in a few years we made a giant leap in phone cameras and screens and why every phone manufacturer is working  hard to remove unnecessary hardware buttons and ports. Useful gets enhanced and waste gets abandoned, leaving a device that should now be called anything but a phone.

Now we can see how similar change is happening to the products that just a couple of years ago seemed to have reached their evolutionary peak: refrigerators and washing machines, TVs and sound systems, water heaters and meat smokers, coffee machines and even light bulbs can now get connected and smart in the way that makes sense the moment you see it. The bar is constantly raised and I am looking forward to seeing the progress that we will make in the following years, with Husqvarna Group taking the lead in the forest, garden and on the construction site. This will involve a tremendous change in how we do business on every level. Looking back at the last two years I can see that change is happening already and it’s difficult to overestimate which role we as Global Trainee Program graduates will get to play in driving it. I know mine. Let’s get done with the talking and do some data science!


Andriy Shyshka
Global Trainee Digital Solutions and Services

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Challenge yourself beyond the job description

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As written in the previous blog entry, we participated in an expo in Beijing in May where we showcased our products and promote our brand to customers and potential partners.

Besides the traditional petrol and battery handheld products, this time we also displayed our Automower®, which is new to the China market. My job title was not a ‘Sales Representative’, but on that day I was selling the Automower® to foreign visitors from Brisbane and Amsterdam. They were very curious about the product and would like to put one in their own garden. I provided them with the address of dealer shops near their homes and hopefully they will pay a visit to our dealer shop when they return to their countries. I was nervous at first of being a sales person but later on I became more confident in answering visitors’ questions and explaining the values of what we could deliver to them. This was the first time I found myself having a strong interest in Sales and Marketing, which may lead me to my target position after the Trainee Program.

lois blog june 3

Visitors were interested in the demonstration of our Automower® in The 18th Hortiflorexpo IPM, Beijing.

Working beyond the job description may seems difficult at first but there are always some surprising outcome afterward. However, sometimes we are to focused on our own responsibilities, as written on the job contract, but forget about exploring more learning opportunities to challenge ourselves beyond our job.

When I was working in Factory quality, I spent a lot of time on process improvement with Lean methodology, as suggested in the assignment plan. But looking back, if I had the chance again, I would have spent more time on Product quality improvement, using the similar ways of problem solving. I would have gained more knowledge about our products.

lois blog june 2

Lois trying the battery trimmer which will be launch in China market in the near future.

Lucky enough I got another opportunity. I helped to interpret in the Small Off-Road Engine Evaporative Emissions Regulations Summit hosted by Husqvarna China Sales team while I was working in Factory Operations. It took me a lot of time to study the engineering details in Chinese and English. The learning process was tough but that knowledge helped me lay a great foundation on products for my future assignments.

In the Shanghai office I am also a part-time trainee for Business English. We had regular meetings of English Corner and formal English Email writing training. This is another way for me to contribute to the company beyond my responsibilities. Recently I was invited to Changzhou factory to deliver a training. I met a lot of new colleagues, most of them I had never worked with before. From these training experiences I have discovered my interests in public speaking and training, and I have also expanded my network outside of my usual workmates. This extended network has been a great help for work.

lois blog june 1

During the Business Email Writing training in Changzhou factory.

There is a famous quote from Steve Jobs, ‘You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” Sometimes the task assigned may seem very unusual and out of your comfort zone, but it can always lead to something rewarding in the future. Next time when your supervisor asks you to work beyond your job description, take full advantage of the opportunity to learn and grow as much as possible. There is just too much to experience and I believe the experience now will reap rewards later.

Enjoy the challenge.

Lois Lau
Global Trainee

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